BONUS: Stimulating stories or fantastic flavours: what sells coffee?
A History of Coffee
The Importance of Sharing Coffee Origin Information
Exploring consumer interest in knowing the origin and story behind coffee, and proposing a taste test to determine the value of a backstory compared to the taste itself.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
