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The Role Forward: A Strategic Finance Podcast

Breaking Down Annual Planning with CJ Gustafson of Mostly Metrics

Nov 27, 2023
CJ Gustafson, CFO of PartsTech and the mind behind Mostly Metrics, talks about annual planning and the importance of understanding business models and resource allocation. He outlines a three-month timeline for annual planning and breaks down the process into digestible stages, focusing on setting realistic goals for revenue, productivity, and profitability. CJ also addresses the challenges of planning with incomplete data and emphasizes the need to adapt. His insights provide valuable lessons on balancing ambition with the realities of startup finance.
46:16

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Understanding business models and resource allocation are crucial in annual planning.
  • Collaboration between CEOs and CFOs is essential in setting realistic goals for revenue, productivity, and profitability.

Deep dives

Building a Marketing Team from Scratch

When building a marketing team from scratch, it is important to start with more people, costs, and program costs. The team needs people to spend the program dollars and make decisions on what to spend it on.

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