

Breaking Down Annual Planning with CJ Gustafson of Mostly Metrics
12 snips Nov 27, 2023
CJ Gustafson, CFO of PartsTech and the mind behind Mostly Metrics, talks about annual planning and the importance of understanding business models and resource allocation. He outlines a three-month timeline for annual planning and breaks down the process into digestible stages, focusing on setting realistic goals for revenue, productivity, and profitability. CJ also addresses the challenges of planning with incomplete data and emphasizes the need to adapt. His insights provide valuable lessons on balancing ambition with the realities of startup finance.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Annual Planning: Collaborating with Department Leaders
02:48 • 19min
Budgeting for Squishy Marketing Efforts and Lead Generation
21:20 • 2min
Planning Headcount and Budget in Marketing
23:03 • 6min
Sense Checking Resource Allocation and Aligning Goals
28:57 • 2min
Balancing Growth and Investment
30:45 • 9min
Moving away from spreadsheets and exploring finance tools
39:23 • 6min