The Role Forward: A Strategic Finance Podcast cover image

Breaking Down Annual Planning with CJ Gustafson of Mostly Metrics

The Role Forward: A Strategic Finance Podcast

00:00

Budgeting for Squishy Marketing Efforts and Lead Generation

Exploring the difficulties of budgeting for marketing efforts with uncertain returns and the importance of running experiments to identify efficient lead generation channels.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app