The Role Forward: A Strategic Finance Podcast cover image

Breaking Down Annual Planning with CJ Gustafson of Mostly Metrics

The Role Forward: A Strategic Finance Podcast

CHAPTER

Budgeting for Squishy Marketing Efforts and Lead Generation

Exploring the difficulties of budgeting for marketing efforts with uncertain returns and the importance of running experiments to identify efficient lead generation channels.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner