6min chapter

The Role Forward: A Strategic Finance Podcast cover image

Breaking Down Annual Planning with CJ Gustafson of Mostly Metrics

The Role Forward: A Strategic Finance Podcast

CHAPTER

Planning Headcount and Budget in Marketing

Explore the considerations and guidelines for planning headcount and budget in marketing, including the difference between adding more people or allocating more budget for contractors. Learn the importance of accurately forecasting headcount costs and using headcount budgets to provide clarity and autonomy to team leaders, as well as the process of planning for research and development (R&D).

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