Gartner ThinkCast 4 Steps to Unlock Better Managers
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Sep 9, 2025 Alexandra Earl, VP of Advisory for Gartner's Marketing and Communications Practice, emphasizes the pivotal role of managers in fostering employee trust and engagement. She introduces the four C's of Manager Communication Competencies: Championing, Coaching, Conversing, and Connecting. Alexandra explains how contextualizing information helps teams relate strategy to their work and offers practical self-assessment steps for managers. Discover how strong manager-employee relationships can enhance collaboration and retention in a rapidly changing workplace.
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Managers Are The Most Powerful Channel
- Managers are the most effective communication channel despite digital overload.
- Strong managers dramatically boost performance, engagement, retention, and well-being.
Managers Are Overburdened
- Managers are overloaded with many responsibilities beyond communication.
- Organizations must use managers strategically and avoid dumping every message on them.
Translate Change Into Clear Actions
- Champion the vision by explaining what change means for the team and roles.
- Tell employees what to start, stop, or do differently to move toward goals.