The CPG Guys Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer
Apr 19, 2025
In this discussion, Greg Pulsifer, SVP of eCommerce at Sam’s Club, shares his impressive background with brands like Apple and General Mills. He dives into Sam’s Club’s innovative e-commerce strategies, focusing on customer trust and data-driven personalization. Pulsifer also reflects on how COVID reshaped e-commerce, highlights the importance of effective team leadership, and explores the role of AI in enhancing customer experiences. With a commitment to transparency, he emphasizes the significance of continuous feedback in retail media for driving success.
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Early E-commerce Career Start
- Greg Pulsifer started his e-commerce career in the late 90s at a software company doing tech support and trade show management.
- He witnessed early e-commerce experimentation and growth, which shaped his passion and career in the field.
Membership Fuels Personalization
- Sam's Club members pay upfront, creating high responsibility to deliver clear membership value.
- Knowing 100% of members enables personalized omnichannel experiences blending digital and physical shopping.
Balance Content and Speed
- Prioritize excellent content to build trust and justify prices, but maintain fast site loading for a smooth digital experience.
- Balance rich storytelling with mobile performance since many users access from varied network conditions.
