The CPG Guys
Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer
Apr 19, 2025
In this discussion, Greg Pulsifer, SVP of eCommerce at Sam’s Club, shares his impressive background with brands like Apple and General Mills. He dives into Sam’s Club’s innovative e-commerce strategies, focusing on customer trust and data-driven personalization. Pulsifer also reflects on how COVID reshaped e-commerce, highlights the importance of effective team leadership, and explores the role of AI in enhancing customer experiences. With a commitment to transparency, he emphasizes the significance of continuous feedback in retail media for driving success.
50:51
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Quick takeaways
- Retail media is redefining advertising strategies by allowing brands to target audiences based on purchasing behaviors across multiple channels.
- Greg Pulsifer emphasizes the importance of seamless omnichannel experiences that leverage data-driven personalization to enhance member satisfaction at Sam's Club.
Deep dives
The Rise of Retail Media as a Marketing Channel
Retail media is becoming a crucial marketing channel for brands looking to engage with consumers and measure performance effectively. Retailers are providing brands with the ability to target audiences based on their purchasing behaviors, leading to better ad placements across various channels, including on-site, off-site, and in-store. The shift towards this model is driven by the need for measurable impact on marketing efforts, particularly in today’s omni-channel retail environment. This evolution highlights the importance for brands to integrate retail media into their marketing budgets to drive growth.
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