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Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer

The CPG Guys

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E-commerce Innovations at Sam's Club

This chapter examines the multifaceted e-commerce strategy at Sam's Club, focusing on the crucial role of customer trust, data-driven personalization, and integrated shopping experiences. It highlights innovations like the 'Scan and Go' feature and the significance of maintaining a high Net Promoter Score (NPS) for customer satisfaction. Additionally, the discussion reflects on the evolution of e-commerce during the pandemic and the importance of effective team leadership in navigating challenges and fostering collaboration.

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