Creating Superfans
Lauren Teague on How to Cultivate Fan Engagement on Social Media
Oct 24, 2023
Lauren Teague, social media expert and founder of FANWAGN, explores the evolution of fan engagement on social media, the power of harnessing customer's voices in content, and the ways AI can boost social assets and business efficiency. The conversation also delves into the importance of engaging multiple audiences, intentional experience design, and building a sustainable solution to textile waste.
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Quick takeaways
- Brands should focus on building super fans among customers, partners, and employees through emotional connections and understanding their journey.
- Intentional experience design and breaking down silos are crucial for creating cohesive digital customer experiences.
Deep dives
The Importance of Turning Customers into Super Fans
In today's podcast episode, the host discusses the crucial aspect of turning customers into super fans. It emphasizes that in the experience economy, simply being great is no longer enough, and businesses need to aim for super status to thrive. The guest, Laurenti, shares her extensive experience in optimizing fan engagement across various industries, including sports, B2B, B2C, healthcare, and more. The episode explores the evolution of fan engagement on social media and how businesses can harness their customers' voices through content. It also delves into the power of AI in amplifying social assets and improving overall business efficiency.
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