5min chapter

Creating Superfans cover image

Lauren Teague on How to Cultivate Fan Engagement on Social Media

Creating Superfans

CHAPTER

Engaging Multiple Audiences and Building Brand to Fan Relationships

Exploring the importance of engaging multiple audiences simultaneously on social media and how it can connect people from different groups. Dolly Parton's successful online reputation management and example of engaging various groups. Building audience affinity maps and creating strong messaging for different fans at each stage of the brand relationship.

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