6min chapter

Creating Superfans cover image

Lauren Teague on How to Cultivate Fan Engagement on Social Media

Creating Superfans

CHAPTER

The Power of Fandom and Building a Brand-to-Fan Relationship

In this chapter, the hosts discuss the importance of harnessing the power of fandom for brands. They share their experiences in sports, social media, and fan engagement, and emphasize the significance of building a brand-to-fan relationship.

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