Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry How to Close More Real Estate While Working Less (Leverage, Systems, and the Social Media Strategy That Got 3M Views)
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Dec 18, 2025 Nolan Rucker, a high-performing real estate agent and entrepreneur, shares his secrets to closing $26.5M in sales while working less. He discusses the importance of focusing on dollar-per-hour metrics and selectively choosing clients to boost business quality. With innovative strategies like green screen videos that garnered 3 million views, Nolan emphasizes leveraging technology for remote consultations and client interactions. His approach challenges traditional methods, proving success doesn't always require more hours but rather smarter systems.
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Value Your Time To Raise Dollar-Per-Hour
- Nolan increased his dollar-per-hour by valuing time and building leverage with employees and systems.
- He intentionally raised price points while taking more vacations and working fewer hours.
Actively Nurture Your Sphere
- Be purposeful with your CRM, outreach, events, and mailers instead of hoping referrals fall in your lap.
- Improve daily conversations with high-end people to increase volume and quality of business.
Turn Cold Leads Into Lifetime Clients
- Internet leads (PPC) can be cold but convert into long-term clients when nurtured properly.
- Nolan converted about $5M of transactions from PPC and views them as database-building opportunities.