What if your best income year came from working fewer hours, not more? Nolan Rucker just closed out 26.5 million in sales—his most profitable year ever—and he did it while taking more vacations, building serious leverage, and never showing half his listings in person. While the industry's hitting back-to-back 30-year lows in transaction volume, Nolan's proving that the old playbook is completely broken.
In this episode, we break down the systems, mindset shifts, and tactical strategies that allowed Nolan to increase his dollar-per-hour while actually working less. From turning away nightmare clients to building a social media presence that generated 3 million views in 10 weeks, this conversation challenges everything you think you know about what it takes to win in real estate right now.
Key Topics Covered:
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Why calculating your dollar-per-hour (not just your GCI) changes everything about how you approach your business
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The counterintuitive strategy of turning away clients and how it actually leads to more (and better) business
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How to build leverage in your business without needing a massive team
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The listing appointment strategy that positions you as a leader instead of an order-taker
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Why Nolan hasn't met 10 of his clients in person (and why they're still giving him referrals)
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The green screen video strategy that built 3 million views in 10 weeks using just 20 minutes a day
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How to maximize internet leads by turning them into lifetime clients instead of one-off transactions
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Why peace of mind has ROI and how operating from abundance instead of scarcity attracts better opportunities
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The importance of surrounding yourself with people who think bigger than you do
If you're grinding 60-hour weeks and still not hitting your income goals, this episode will make you rethink everything. Because the agents winning right now aren't working harder—they're working smarter. And they're willing to challenge every assumption about how real estate "should" work.
Ready to level up your business with coaching, community, and mentorship from agents who are actually winning in today's market? Learn more about Next Level Agents and how to join eXp Realty at https://nextlevelagents.com/exp/
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