Chasing Excellence CrossFit's Leadership Crisis: Inside the Decision to De-Affiliate
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Feb 18, 2025 In this discussion, Jameson Price, a dedicated gym owner and CrossFit affiliate, shares his poignant journey of de-affiliating from CrossFit HQ. He reveals the emotional turmoil that shaped this decision, emphasizing the clash between personal values and organizational leadership. Price critiques the disconnect between CrossFit HQ's governance and the community’s true spirit. Additionally, he addresses the challenges gym owners face in navigating change while fostering transparency and genuine connections within their fitness communities.
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Tragedy at the Games
- Ben Bergeron was at the 2024 CrossFit Games when the tragic death of athlete Lazar Đukić occurred.
- This event, and the subsequent response from CrossFit HQ, significantly impacted Bergeron's perspective on the organization.
Leadership in Crisis
- True leadership involves taking ownership, accountability, and demonstrating vulnerability and compassion, especially during crises.
- CrossFit HQ's response to the tragedy lacked these crucial elements.
Community Perceptions
- Jameson Price noticed a growing hesitancy among potential gym members due to negative perceptions of CrossFit.
- Over 85% of new members in the past 18 months expressed concerns about joining specifically because it was a CrossFit gym.