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19min chapter
CrossFit's Leadership Crisis: Inside the Decision to De-Affiliate
Chasing Excellence
Navigating Change in the CrossFit Community
This chapter explores the thoughtful decision-making behind a significant organizational change within CrossFit and the leadership team's transparency with the wider community. It reflects on the future of the CrossFit movement, addressing the balance between nostalgia and realistic expectations while emphasizing the importance of authenticity in business. The discussion also highlights the quality of CrossFit's training department, concerns over coaching standards, and the necessity for affiliate owners to take personal agency in their communities amidst evolving challenges.
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Discover
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