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A Group Chat Inspired a Multimillion-Dollar Brand
Aug 6, 2024
Bart Szaniewski, Grant Eastey, and Ejay O’Donnell discuss their innovative journey from a group chat to establishing a multimillion-dollar brand called 'Dad Gang'. They delve into how their concept symbolizes modern fatherhood and emphasizes community through iconic merchandise like hats. The founders share insights on overcoming fears in entrepreneurship, the importance of organic growth, and building a loyal Instagram following. They also highlight impactful collaborations with athletes and the power of relatable messaging in fostering connections.
32:15
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Quick takeaways
- The founders built Dad Gang by turning a group chat term into a brand, fostering community through shared fatherhood experiences and challenges.
- Their growth strategy focuses on organic engagement and partnerships with celebrities, emphasizing authenticity while elevating brand visibility and connection with dads.
Deep dives
Building a Community Through Shared Experiences
The founders of Dad Gang have successfully created a community centered around the experiences of fatherhood. They emphasize that the brand's mission is rooted in shared challenges and triumphs that resonate with fathers everywhere, allowing them to identify and connect through the simple act of wearing a hat. Through their hats, they aim to create a sense of belonging and recognition among dads, conveying the message that they are not alone in their journey. This community aspect has become vital, providing a space for dads to support one another, regardless of whether they're facing humorous or serious situations.
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