Perpetual Traffic The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell
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Aug 29, 2025 
Andrew Foxwell, co-founder of Foxwell Digital and expert in Meta advertising, shares valuable insights on navigating the increasingly AI-driven advertising landscape. He discusses how agencies can adapt to Meta’s innovations, streamline strategies, and overcome the challenges of client expectations. Andrew provides a framework for agency owners to focus on what truly matters amidst the noise, emphasizing the importance of aligning marketing efforts with emerging AI trends. His tips on enhancing creative strategy and managing client relationships are a must-listen for digital marketers.
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From Congress To Foxwell Founders
- Andrew launched an agency after a Congressional rule change let members use official budgets to advertise on Facebook.
- He later built Foxwell Digital and Foxwell Founders, growing to 550 members spending $400–$500M/month on Meta.
Why Meta Sells Full Automation
- Mark Zuckerberg frames AI-driven ad automation as a growth narrative to reduce friction and attract more advertisers.
- Andrew says this messaging aims to reassure Wall Street and increase platform uptake, even if complexity remains.
AI Mostly Improves Product, Not Ads
- Meta's biggest AI innovation sits on the organic/product side (Instagram, WhatsApp), not purely ad serving.
- Ad-serving AI is improving but remains buggy and still requires skilled people and manual operations.