The Glossy Beauty Podcast

Jerrod Blandino and Jeremy Johnson on going clean and glam with new makeup venture, Polite Society

Sep 7, 2023

Jerrod Blandino and Jeremy Johnson, co-founders of Too Faced, discuss their new makeup venture, Polite Society, and its collaboration with Ulta Beauty. They reflect on their journey in the beauty industry, highlight the clean ingredients focus of their new brand, and praise their retail partnership with Ulta. They aim to create high impact makeup for millennials and Gen Z, leveraging social media platforms. Additionally, they discuss funding, future plans, and upcoming projects for Polite Society, focusing on women empowerment and embracing femininity.

53:13

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Episode guests

Jeremy Johnson

Jerrod Blandino

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Episode notes

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Quick takeaways

Polite Society, the new makeup brand by Jerrod Blandino and Jeremy Johnson, focuses on clean ingredients and aims to create a community of positivity and self-expression.

Too Faced embraced social media and the influencer era, allowing for direct communication and feedback from consumers, which helped them evolve their products and brand to stay connected with their fanbase.

Jared Blandino and Jeremy Johnson left Estee Lauder to focus on their new venture, Toybox, which aims to create exceptional, high-impact products that emphasize positivity, authenticity, and a collaborative approach.

Deep dives

Founding of Too Faced and Rise of the Beauty Industry

Jared Blandino and Jeremy Johnson founded Too Faced in 1998, amidst significant changes in the beauty industry, including the rise of Sephora and the influencer era.

Introduction

4min

From Startup to Success: Navigating the Beauty Industry

15min

Introducing Diamond Drunk: A Clean and Sustainable Jewelry Cleaner

19min

Discussing Retail Strategy and Partnership with Ulta

2min

High Impact Makeup for Millennials and Gen Z

4min

Funding, Autonomy, and Future Plans for the Venture

3min

Future plans and projects for Polite Society

2min

When Jerrod Blandino and Jeremy Johnson first launched Too Faced back in 1998, the beauty startup world was a whole different game. Over the decades, the co-founders powered through all the big changes in the beauty industry, from the rise of Sephora to the onset of the influencer era.

After Estée Lauder Companies acquired Too Faced in 2016, Blandino and Johnson are at it again with a new company and two brand launches. Their new makeup brand, Polite Society, was unveiled on August 27 with Ulta Beauty as its retail partner. It joins the roster of Blandino and Johnson's new parent company, Toy Box Brands, which also recently unveiled jewelry-cleaner brand Diamond Drunk. On this week’s episode of the Glossy Beauty Podcast, the business partners share the history of their careers with Too Faced, as well as all the details on the new beauty brand, including the new products, the clean ingredients focus and the brand positioning.

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