When Jerrod Blandino and Jeremy Johnson first launched Too Faced back in 1998, the beauty startup world was a whole different game. Over the decades, the co-founders powered through all the big changes in the beauty industry, from the rise of Sephora to the onset of the influencer era.
After Estée Lauder Companies acquired Too Faced in 2016, Blandino and Johnson are at it again with a new company and two brand launches. Their new makeup brand, Polite Society, was unveiled on August 27 with Ulta Beauty as its retail partner. It joins the roster of Blandino and Johnson's new parent company, Toy Box Brands, which also recently unveiled jewelry-cleaner brand Diamond Drunk. On this week’s episode of the Glossy Beauty Podcast, the business partners share the history of their careers with Too Faced, as well as all the details on the new beauty brand, including the new products, the clean ingredients focus and the brand positioning.
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