The New Music Business with Ari Herstand
Streaming Fraud is More Serious (and Inventive) Than You Think
Aug 30, 2023
Guests Andrew Batey and Morgan Hayduk from Beatdapp discuss streaming fraud and its impact on indie artists and major labels. They explain how Beatdapp catches streaming fraud and the challenges faced by legitimate artists. The podcast also touches on the role of streaming services in addressing fraud and the complexities of making a living as an artist in the streaming era.
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Quick takeaways
- Streaming fraud involves various tactics to generate fake streams and extract money from the streaming ecosystem, such as creating bot networks and using hacked user accounts.
- Detecting streaming fraud requires analyzing user behavior, songs, artists, and devices from multiple perspectives, using models and machine learning algorithms to identify suspicious patterns.
Deep dives
Overview of Streaming Fraud
Streaming fraud involves various tactics, such as creating bot networks or using hacked user accounts, to generate fake streams and extract money from the streaming ecosystem. Scammers may create or leverage accounts to play their own songs, making it appear as if real people are streaming the music. They often hide their activities by mimicking legitimate user behavior, streaming songs from different locations, and using real company and song profiles. They aim to go unnoticed as they earn small amounts of money from streaming platforms. Some fraudsters even engage in more elaborate schemes, like launching fake albums or hijacking revenue from genuine artists.
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