The New Music Business with Ari Herstand

Streaming Fraud is More Serious (and Inventive) Than You Think

Aug 30, 2023

Guests Andrew Batey and Morgan Hayduk from Beatdapp discuss streaming fraud and its impact on indie artists and major labels. They explain how Beatdapp catches streaming fraud and the challenges faced by legitimate artists. The podcast also touches on the role of streaming services in addressing fraud and the complexities of making a living as an artist in the streaming era.

01:01:20

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Episode guests

Morgan Hayduk

Andrew Batey

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Episode notes

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Quick takeaways

Streaming fraud involves various tactics to generate fake streams and extract money from the streaming ecosystem, such as creating bot networks and using hacked user accounts.

Detecting streaming fraud requires analyzing user behavior, songs, artists, and devices from multiple perspectives, using models and machine learning algorithms to identify suspicious patterns.

Efforts are being made to make music a more challenging and less appealing target for scammers by enhancing fraud detection capabilities, rapidly removing fraudulent content, and minimizing the financial motivation for fraud.

Deep dives

Overview of Streaming Fraud

Streaming fraud involves various tactics, such as creating bot networks or using hacked user accounts, to generate fake streams and extract money from the streaming ecosystem. Scammers may create or leverage accounts to play their own songs, making it appear as if real people are streaming the music. They often hide their activities by mimicking legitimate user behavior, streaming songs from different locations, and using real company and song profiles. They aim to go unnoticed as they earn small amounts of money from streaming platforms. Some fraudsters even engage in more elaborate schemes, like launching fake albums or hijacking revenue from genuine artists.

Introduction

2min

Unveiling the Intricacies of Streaming Fraud

3min

The Rise of Streaming Fraud

20min

An Analysis of Streaming Fraud and Efforts to Combat It

3min

Benefits of Band Zugel and Updates in the New Edition of a Book on Making It in the Music Industry

3min

The Challenges of Fraud Detection in the Streaming Industry

32min

Working with Labels, Detecting Suspicious Activity, and Making It in the Music Industry

4min

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Beatdapp: https://beatdapp.com/

Andrew Batey the Co-founder and Co-CEO of Beatdapp. He is an accomplished entertainment & technology entrepreneur (5x founder) and early adopter of major industry transformations across music, social media, and web3.

Morgan Hayduk is the Co-CEO and Co-Founder of Beatdapp, an entertainment technology company. Prior to founding Beatdapp, Hayduk led enterprise growth and partnerships for ZipRecruiter (NYSE:ZIP), was the Director of Federal Government Relations for TELUS Communications, and served as a consultant for Canada's leading boutique government relations firm, Crestview Strategy.

00:00 - Welcome

04:56 - Intros, what are your origins before Beatdapp?

07:25 - What inspired launching Beatdapp?

11:14 - What is streaming fraud?

20:13 - How does Beatdapp catch streaming fraud?

30:08 - How streaming fraud affects indie artists vs. major labels differently

41:12 - When legitimate artists get taken down for fraud

58:51 - What does it mean to you to make it in the New Music Business?

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