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32min chapter
Streaming Fraud is More Serious (and Inventive) Than You Think
The New Music Business with Ari Herstand
The Challenges of Fraud Detection in the Streaming Industry
This chapter explores the similarities between the financial services industry and the streaming industry when it comes to dealing with fraud. It discusses the importance of employing a neutral third-party company to analyze multiple parties' datasets and detect fraud patterns efficiently. The chapter also highlights the complexities of making a living as an artist in the streaming era, addressing various economic models, fraudulent marketing practices, and the challenges of promoting music.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode