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Rule Breaker Investing
Stonemaier Games & the Business of Fun
Jan 15, 2025
Jamey Stegmaier, game designer and publisher at Stonemaier Games, shares his journey in creating beloved board games like Wingspan. He highlights the importance of community engagement and transparency in building a successful gaming company. Jamey discusses innovative strategies for launching new games, the role of AI in playtesting, and the potential for adapting board games into films. The conversation also dives into the impact of pets on creativity and the fascinating concept of legacy games, showing how fun can be a serious business edge.
47:46
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Quick takeaways
- Jamey Stegmaier underscores the importance of a mission-driven culture that treats customers individually, enhancing loyalty and community engagement.
- The podcast highlights how board games promote critical thinking and personal growth through experimentation with decision-making in a fun, low-stakes environment.
Deep dives
The Success of Wingspan and Stonemaier Games
Wingspan has emerged as a significant success in the board game world, boasting over 700,000 logged play sessions on Board Game Geek, far surpassing even well-established games like Catan. Its success has enabled Stonemaier Games to scale operations substantially, transitioning from a solo venture to a company with seven full-time employees. Jamie Stegmaier emphasizes the importance of understanding customer needs, which allowed them to move away from crowdfunding and establish a more direct relationship with consumers. This shift has resulted in faster product delivery and a more customer-centric experience, helping to solidify Stonemaier's reputation in the industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode