Stonemaier Games & the Business of Fun
Rule Breaker Investing
Navigating the Challenges of Board Game Launches
This chapter discusses the innovative release strategy for the board game sequel 'Expeditions', diverging from traditional crowdfunding methods. It highlights the unexpected challenges faced, such as misestimating retailer needs and the resulting delays, while exploring the importance of adaptability in entrepreneurship. The conversation also touches on the complexities of the board game industry, including production lead times, retail sales as key revenue drivers, and the significance of teamwork among designers and distributors.
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