Jill Ritchie and Sara Gregg, co-founders of the Intuitive Psychology Association, blend modern psychology with ancient wisdom to create transformative coaching methods. They discuss their early hustles and the importance of rigorous accreditation in a largely unregulated industry. The duo dives into how limiting beliefs about money are rooted in self-worth and safety, emphasizing the power of unconditional belonging for personal and financial growth. Their journey reveals valuable insights on partnerships and the need for open communication in successful collaborations.
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question_answer ANECDOTE
First Job Shaped Work Ethic
Sara Gregg made her first dollar at 13 cleaning pots and pans in a bakery which taught early work ethic.
She credits her working-class upbringing for drive and hustle that later fueled her business.
question_answer ANECDOTE
Leaflets And Early Hustle
Jill Ritchie earned money at 11 by distributing leaflets with her sister, working long hours for little pay.
That early hustle formed a love for earning and entrepreneurial grit she still values.
insights INSIGHT
Accreditation Over Instagram Credentials
Sara Gregg and Jill Ritchie built the Intuitive Psychology Association to address a gap in coaching standards.
They sought rigorous accreditation to elevate coaching beyond unregulated social media 'certifications.'
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Sarah Gregg and Jill Ritchie are the co-founders of the Intuitive Psychology Association, the world’s first and only fully accredited intuitive psychology coach training provider. They bring together modern psychology, rigorous accreditation, and deep intuitive wisdom to qualify coaches at the highest level globally. Their mission: transform the coaching industry from social media “certifications” to ethical, evidence-based methods that foster real, lasting personal growth. Sara and Jill’s programs are recognized for blending ancient insights with science, helping clients break repeating patterns and achieve deep-rooted change.
On this episode we talk about:
Sarah and Jill’s early hustles and lessons in work ethic
Why they created a rigorous, accredited intuitive psychology coaching curriculum
The pitfalls of unregulated coaching and why credentials matter
What intuitive psychology means—and how it transforms coaching and personal development
How limiting beliefs and a lack of self-worth sabotage earning potential
The role of unconditional belonging, safety, and self-acceptance in personal and financial growth
Their approach to business partnership and lessons learned in collaboration
Top 3 Takeaways
1. Intuitive psychology bridges evidence-based psychology with ancient wisdom to create real change—making unconscious patterns conscious for transformation. 2. Limiting beliefs around money typically stem from deep-seated feelings of safety and worthiness; making more money starts with inner acceptance and rewriting root narratives. 3. Open, honest communication is essential for successful business partnerships; shared vision, values, and willingness to confront issues lead to resilient collaboration.
Notable Quotes
"We work with intuition and the unconscious to break those repeating cycles—95% of behavior is driven by what’s beneath the surface."
"Worthiness is linked to conditional belonging… you have to dismantle the old rules and discover unconditional acceptance before true transformative growth."
"Entrepreneurship can be lonely, but partnership—with communication and shared vision—creates a bedrock for success."
Travis Makes Money