Sarah Gregg and Jill Ritchie are the co-founders of the Intuitive Psychology Association, the world’s first and only fully accredited intuitive psychology coach training provider. They bring together modern psychology, rigorous accreditation, and deep intuitive wisdom to qualify coaches at the highest level globally. Their mission: transform the coaching industry from social media “certifications” to ethical, evidence-based methods that foster real, lasting personal growth. Sara and Jill’s programs are recognized for blending ancient insights with science, helping clients break repeating patterns and achieve deep-rooted change.
On this episode we talk about:
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Sarah and Jill’s early hustles and lessons in work ethic
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Why they created a rigorous, accredited intuitive psychology coaching curriculum
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The pitfalls of unregulated coaching and why credentials matter
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What intuitive psychology means—and how it transforms coaching and personal development
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How limiting beliefs and a lack of self-worth sabotage earning potential
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The role of unconditional belonging, safety, and self-acceptance in personal and financial growth
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Their approach to business partnership and lessons learned in collaboration
Top 3 Takeaways
1. Intuitive psychology bridges evidence-based psychology with ancient wisdom to create real change—making unconscious patterns conscious for transformation.
2. Limiting beliefs around money typically stem from deep-seated feelings of safety and worthiness; making more money starts with inner acceptance and rewriting root narratives.
3. Open, honest communication is essential for successful business partnerships; shared vision, values, and willingness to confront issues lead to resilient collaboration.
Notable Quotes
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"We work with intuition and the unconscious to break those repeating cycles—95% of behavior is driven by what’s beneath the surface."
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"Worthiness is linked to conditional belonging… you have to dismantle the old rules and discover unconditional acceptance before true transformative growth."
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"Entrepreneurship can be lonely, but partnership—with communication and shared vision—creates a bedrock for success."
Connect with Sarah Gregg & Jill Ritchie:
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