The podcast discusses trends shaping journalism in 2024, including generative AI, audience engagement strategies, news format changes, and the decline of social media referrals. It explores the use of AI in journalism and the ethical concerns surrounding it. The podcast also highlights the challenges of news avoidance and the shift towards producing more videos, podcasts, and newsletters. Innovative devices and interfaces, as well as advancements in AI technology, are also explored.
Newsroom leaders express concerns about declining advertising revenue and attacks on journalists, with only 47% being confident about the prospects for journalism in 2024.
Publishers are finding alternative channels and creating bespoke content for platforms like TikTok and YouTube due to significant declines in referrals and traffic from traditional social media platforms like Facebook and Twitter.
Deep dives
Concerns and Uncertainty in Newsrooms
Newsroom leaders express concerns about declining advertising revenue, news avoidance, and attacks on journalists. Only 47% are confident about the prospects for journalism in the year ahead.
Challenges with Social Media Referrals
Publishers report significant declines in referrals and traffic from traditional social media platforms like Facebook and Twitter. This trend has led to worries among news organizations about dwindling traffic and the need to find alternative channels and create bespoke content for platforms like TikTok and YouTube.
AI Impact on Newsrooms
AI is seen as a valuable tool for improving efficiency in newsrooms, enabling tasks like content translation, transcription, copy editing, and content tagging. Publishers also explore AI-generated content, including written stories, summaries, pictures, and videos. While AI-assisted workflows are generally embraced, concerns persist around the impact of AI-generated content on trust, particularly in relation to news creation and news gathering.
In this episode of Future of Journalism we discuss what the biggest trends are shaping journalism in 2024. 2024 promises to be a significant year in journalism. The rapid rollout of generative AI presents new opportunities to enhance journalistic processes but also potential risks. The decline of the platform referral model is forcing newsrooms to look at building more direct links with audiences using a wider range of multimedia formats. And a host of world-changing news events keep newsrooms asking themselves the best way to engage core audiences without alienating others. We discuss all this and more with the author of a yearly report tracking the fundamental trends shaping journalism and how news leaders plan to negotiate them in the year ahead.
Speakers:
Our guest is Nic Newman, Senior Research Associate at the Reuters Institute and lead author of the report Journalism, Media and Technology Trends and Predictions 2023.
Our host is Federica Cherubini, Director of Leadership Development at the Reuters Institute.
A full transcript is on our website: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-what-should-we-expect-journalism-2024
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