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What should we expect from journalism in 2024?

Reuters Institute for the Study of Journalism

CHAPTER

Adapting News to Audience Preferences

The chapter explores the challenges faced by news organizations in addressing news avoidance and engaging disengaged audiences. It discusses the importance of explanatory journalism, solutions journalism, and providing a sense of hope or agency to the audience, as well as the shift towards producing more videos, podcasts, and newsletters. It also highlights the changing revenue generation strategies, including the focus on direct payments from readers, bundled subscriptions, and the growth of lower-priced news products.

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