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What should we expect from journalism in 2024?
Reuters Institute for the Study of Journalism
Decline in Audience Referrals from Social Media Platforms
The podcast explores concerns raised by media leaders about the decline in audience referrals from Facebook and Twitter. Publishers are facing challenges in building direct relationships with users to counter this decline and are considering strategies such as increasing loyalty and utilizing alternative channels like TikTok, YouTube, and WhatsApp.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode