Copywriters Podcast Two Key Deep Dives For Copywriters
11 snips
Dec 4, 2023 The podcast discusses the challenges faced by copywriters when clients have different opinions on hooks and offers. It provides tips on understanding clients' objectives and priorities, the importance of empathy and acknowledging the customer's problem, building relationships, understanding language and emotional motivations, and blending inner worlds and persuasion techniques.
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Establish Client Trust Early
- Build common ground with clients early by understanding their business and communication style.
- Establish trust quickly to facilitate negotiation and avoid conflict over the project direction.
Beware The Curse of Knowledge
- The curse of knowledge is when experts can't simplify explanations for novices.
- Both clients and copywriters suffer from this, causing communication and persuasion issues.
Empathize Before Highlighting Benefits
- Focus your copy on what the prospect fears or thinks about, not just product features.
- Empathize with their "hell island" experience before showing them the "heaven island" solution.
