The Importance of Empathy and Acknowledging the Customer's Problem

Have you ever been working for a client on a project where you know exactly what hook and offer will convert in the market, but your client has a different opinion and is strongly opposed to what you want to do? By the same token, have you ever had a client urging you to promote their product a certain way, when you have strong evidence or knowledge that it’s not what the market wants? Every experienced copywriter has faced one of these problems, or both of them at the same time. It’s very frustrating when you can’t do the job you were hired to do, if that job is to get sales for your client. Today we’ll break this down and look at how to get past these problems and to a solution that works for everyone.
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