E59 Peter Kazanjy created the playbook on founder lead sales and how to scale your sales org

Peter Kazanjy, renowned in sales, shares insights on founder-led sales, challenges faced by founders, and his book addressing this gap. He discusses navigating the journey to product-market fit, sales management evolution, and data translation for sales success. Emphasizing founder-led sales, setting sales benchmarks, and recognizing exceptional talent in scaling a sales organization.