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E59 Peter Kazanjy created the playbook on founder lead sales and how to scale your sales org

Second Time Founders

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Entrepreneur's Sales Journey and Book Creation

Exploring the founder's transition to sales from a failed B to C business, the competition with LinkedIn recruiter, and the motivation behind creating a book for entrepreneurs. Insights on advising founders in sales, balancing sales coaching with a day job, and the evolution of the book's content before publication.

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