E59 Peter Kazanjy created the playbook on founder lead sales and how to scale your sales org
Second Time Founders
Entrepreneur's Sales Journey and Book Creation
Exploring the founder's transition to sales from a failed B to C business, the competition with LinkedIn recruiter, and the motivation behind creating a book for entrepreneurs. Insights on advising founders in sales, balancing sales coaching with a day job, and the evolution of the book's content before publication.
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