
Bulletproof Entrepreneur #64 Never Sell Your Business for an EBITDA Multiple - 6 x Exited Founder Mack Lackey on designing your perfect exit strategy.
21 snips
Dec 12, 2024 Mac Lackey, a six-time exited founder, shares his journey from aspiring professional footballer to internet entrepreneur. He emphasizes selling for strategic value instead of just financial metrics. Mac introduces the 'Solid Gold Buyer Sheet' for identifying ideal acquirers and the 'Irresistible Exit Story' to attract buyers. He also discusses the '8 AM Test,' a unique principle for evaluating business appeal. His insights provide entrepreneurs with actionable strategies for maximizing business value and preparing for successful exits.
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Early Internet Startup Success
- Mac Lackey started his entrepreneurial journey right after his football career ended, launching an internet business in early 1995.
- He struggled initially but ultimately achieved an eight-figure exit by 1998 at a young age.
Reverse Engineer Your Exit
- Design your business so it can be sold within two to three years to improve scale and efficiency.
- Reverse engineer your business plan by envisioning your ideal exit to guide daily decisions.
Sell For Strategic Value
- Selling a business for strategic value often exceeds traditional revenue or EBITDA multiples.
- Buyers pay a premium when the business solves a critical need unique to them beyond financial metrics.




