Deep canvassing: A powerful technique for persuasion

Deep canvassing is a conversational technique that aims to engage with individuals who may hold different opinions on a certain issue. It involves going door to door and having meaningful conversations that can potentially change people's attitudes and beliefs. This technique was developed in Los Angeles to address same-sex marriage opposition and has been successful in persuading individuals to reconsider their stances on wedge issues. Deep canvassing is now being used in various domains and has proven to be an effective tool for social scientists, activists, and political campaigns.