The Product Experience

What companies get wrong about product discovery - Frances Ibe (SVP of Product, Tide)

8 snips
Jul 10, 2024
Frances Ibe, SVP of Product at Tide, discusses improving product discovery with agility, setting clear goals, and dual-track agile. They explore the importance of collaboration, customer conversations, mastering storytelling, and balancing strategic focus for effective product management.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Embedding Discovery

  • Embed discovery into your team's processes and daily thinking using a dual-track agile approach.
  • Focus on the sprint goal and identify the quickest way to answer key questions, reducing over-complication and lengthy processes.
INSIGHT

Building Confidence

  • Start with a hypothesis and bias for action, even if it's not perfect.
  • Gain confidence by iteratively testing and adapting your hypothesis, addressing the riskiest assumptions first.
ADVICE

Sharing Insights

  • Encourage teams to share insights across the business by structuring sprint reviews for meaningful conversations.
  • Start with the overall objective and sprint goal, share learnings, and encourage open dialogue.
Get the Snipd Podcast app to discover more snips from this episode
Get the app