
The Product Experience
What companies get wrong about product discovery - Frances Ibe (SVP of Product, Tide)
Jul 10, 2024
Frances Ibe, SVP of Product at Tide, discusses improving product discovery with agility, setting clear goals, and dual-track agile. They explore the importance of collaboration, customer conversations, mastering storytelling, and balancing strategic focus for effective product management.
27:13
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Quick takeaways
- Embrace agile discovery processes and own the discovery phase to prevent lack of focus in product direction.
- Utilize storytelling in product management to communicate insights effectively and build stakeholder involvement for continuous learning.
Deep dives
Embracing Agile Discovery Process for Better Product Development
Product teams often face challenges in embracing agile discovery processes due to time constraints or previous unsuccessful attempts, leading to a lack of focus or clarity in product direction. Francis emphasizes the importance of owning the discovery phase to prevent it from being sidelined for immediate tasks. By applying an agile and iterative approach to discovery rather than treating it as a quarterly task, teams can gain insights to make informed product decisions and increase confidence in their product bets.
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