The Town with Matthew Belloni Jason Blum Opens Up About the 'M3GAN 2.0' Flop, the Blumhouse Slump, and Bouncing Back
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Jul 1, 2025 Jason Blum, Founder and CEO of Blumhouse, discusses the disappointing debut of 'M3GAN 2.0' after its predecessor's success. He reflects on the challenges of the horror genre and emphasizes the importance of learning from failure in the film industry. Blum candidly shares insights about navigating production slumps and the unpredictability of audience tastes. He also compares successful horror films with current trends, while teasing a humorous take on the upcoming dinosaur movie, 'Jurassic World: Rebirth'.
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Jason Blum's Open Admission
- Jason Blum proactively called Matt Belloni to openly discuss the box office failure of "M3GAN 2.0" instead of hiding from it.
- He wanted to share the story of Blumhouse's slump honestly while it was happening, not after the fact.
Risks of Genre Swapping
- "M3GAN 2.0" failed partly due to a genre swap that audiences weren't prepared for, moving from horror to action-comedy.
- Sequels must balance being similar yet different; this one went too far and confused core fans.
Social Media's Impact on Buzz
- The decline in "M3GAN 2.0"'s opening weekend was unusually fast, partly due to lack of organic social media buzz.
- Over-pushed marketing felt inauthentic to casual audiences, limiting the film's momentum.