Jason Blum Opens Up About the 'M3GAN 2.0' Flop, the Blumhouse Slump, and Bouncing Back
The Town with Matthew Belloni
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Navigating Horror's Success and Challenges
This chapter examines the surprising box office success of horror films like 'Five Nights at Freddy's', while analyzing the challenges of sequels and audience reception. It highlights the importance of originality and creativity in horror filmmaking, along with the critical role of social media and audience feedback in shaping marketing strategies. The conversation reflects on the balance between intuition and data-driven decisions, emphasizing transparency about both triumphs and setbacks in the industry.
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