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Jason Blum Opens Up About the 'M3GAN 2.0' Flop, the Blumhouse Slump, and Bouncing Back

The Town with Matthew Belloni

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Analyzing 'M3GAN 2.0': Lessons from a Sequel's Struggles

This chapter explores the unexpected underperformance of 'M3GAN 2.0' despite the original's success, analyzing key factors such as genre swapping, summer release positioning, and rushed production. It delves into the unpredictable nature of audience preferences and the evolving challenges in the film industry, especially in the horror genre. The discussion underscores the necessity for filmmakers to adapt strategies to current market demands and learn from past experiences to better engage audiences.

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