Business Lunch

Decoding Influencer Marketing

Jun 20, 2025
Join marketing expert Ryan Dice as he dives into the nuances of influencer marketing. Discover the advantages of micro-influencers versus mega-celebrities when aiming for genuine audience connection. Ryan shares insights on targeting niche markets for higher ROI and cautions against the pitfalls of prioritizing fame over true influence. He discusses the impact of authentic endorsements and the benefits of long-term partnerships in enhancing campaign effectiveness. Tune in for practical tips to elevate your marketing strategy!
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ADVICE

Pause and Own Your Part

  • Pause and let the initial emotional reaction fade before responding to team conflict.
  • Assess how much of the problem you own and take full ownership where appropriate for effective leadership.
INSIGHT

Understand Employee Loyalty

  • People you pay are loyal first to themselves and their families, not to you.
  • Understanding this reduces personal hurt and helps manage expectations about employee attitudes.
ADVICE

Individual Outreach for Conflict

  • Reach out individually to discontent team members with humility and offer sincere conversations.
  • Use email for initial contact to reduce defensiveness and allow thoughtful responses.
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