Ryan Dice

Co-host of Business Lunch and marketing strategist known for practical frameworks and growth tactics; provides analytical commentary, examples, and tactical tweaks throughout the episode.

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Jun 20, 2025 • 32min

Decoding Influencer Marketing

Join marketing expert Ryan Dice as he dives into the nuances of influencer marketing. Discover the advantages of micro-influencers versus mega-celebrities when aiming for genuine audience connection. Ryan shares insights on targeting niche markets for higher ROI and cautions against the pitfalls of prioritizing fame over true influence. He discusses the impact of authentic endorsements and the benefits of long-term partnerships in enhancing campaign effectiveness. Tune in for practical tips to elevate your marketing strategy!

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