Flavor print technology for personalized whiskey recommendations

Diageo, a multinational alcohol beverage company, has developed a flavor print technology called 'What's Your Whiskey?' to help consumers navigate the whiskey category. By answering a set of 11 questions, consumers are provided with accurate product recommendations based on their taste preferences. Diageo's algorithm replicates human palate functioning, allowing for sensory profiling on a global scale. The technology combines user input with the company's R&D team's whiskey profiling, creating a personalized and science-based consumer experience.