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5min chapter
AI Today Podcast: Hyperpersonalization at Diageo: Interview with Nick Owen, Diageo
AI Today Podcast: Artificial Intelligence Insights, Experts, and Opinion
Utilizing AI for Whiskey Recommendations and Centralizing Consumer Data
In this chapter, the hosts discuss Diageo's project 'What's Your Whiskey?' that uses AI to provide accurate whiskey recommendations. They also explore Diageo's Consumer Data Platform (CDP) and how AI is used to analyze data, improve advertising performance, and facilitate two-way conversations with consumers.
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Discover
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