Perpetual Traffic

[Breaking]: How to Test (& De-Dupe) Meta Advantage+ Campaigns with 100% Accuracy

May 16, 2025
Guest
John Moran
Join John Moran, a Google Ads expert from Tier 11, as he shares insights on a game-changing Meta ad tactic, the CAPI import strategy. He discusses how to eliminate costly data duplication and accurately track new customer acquisition costs. John emphasizes the importance of effective campaign architectures and offers tips on scaling Advantage+ campaigns with precision. Plus, he shares real-world results from recent Meta campaigns and innovative strategies for optimizing ad performance, especially for eCommerce.
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INSIGHT

Returning vs New Customer Cost Issue

  • Spending significantly on returning customers at the same cost as new customers leads to breaking even or losing money.
  • Accurate tracking of new versus returning customers is crucial for understanding true profitability in ad campaigns.
INSIGHT

Meta Locks Users to One Ad Set

  • Meta now locks a user to one ad set unless it's paused, preventing movement through traditional funnel stages.
  • This breaks many common funnel-based campaign structures, forcing a new approach to campaign and creative setup.
INSIGHT

Meta's AI-Driven Creative Targeting

  • Meta uses AI to show the most appropriate creative based on user funnel stage by locking users into specific ads.
  • This changes creative testing dynamics since users see mostly one ad variant repeatedly.
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