In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you’re running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.
Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.
Chapters:
- 00:00:00 - Dive Into the Latest from Perpetual Traffic
- 00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift
- 00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend
- 00:04:09 - How Advantage+ and NAC Unlock Scalable Profits
- 00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands
- 00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover
- 00:22:04 - Breaking Down Meta’s New Campaign Framework
- 00:34:19 - Creative Testing: What’s Actually Working Right Now
- 00:34:57 - Perry Belcher's Email Playbook That Still Prints Money
- 00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact
- 00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins
- 00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)
- 00:41:54 - Unlocking the Power of the Feeder Strategy
- 00:43:35 - Winning in High CPC Markets Without Burning Cash
- 00:46:16 - How Small Brands Can Dominate with Feeder & Meta
- 00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.0
- 00:58:51 - Cracking the Code on Standard Shopping Optimization
- 01:02:18 - Wrap-Up: Big Takeaways & What's Coming Next
LINKS AND RESOURCES:
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Mentioned in this episode:
Free Snapchat Credits
Unbounce - Code PT10off
