Catalyst with Shayle Kann cover image

Catalyst with Shayle Kann

The better mousetrap fallacy

Sep 12, 2024
The discussion dives into the choice between innovation and scaling up existing technologies in climate tech. Insights reveal how scaling solar and battery technologies has effectively reduced costs. The conversation raises questions about whether certain industries need new breakthroughs or just solid execution. Topics also include the misconceptions in nuclear energy regulatory challenges and oversaturation in carbon removal startups, emphasizing the need for practical solutions over endless innovation.
46:49

Podcast summary created with Snipd AI

Quick takeaways

  • Focusing on scaling existing technologies rather than developing new ones often yields better outcomes in sectors like solar and batteries.
  • The nuclear power sector would benefit more from deploying proven reactor designs instead of pursuing numerous innovative prototypes that complicate recovery efforts.

Deep dives

The Better Mousetrap Fallacy in Climate Tech

The discussion highlights the common misconception in the climate technology sector that developing a so-called 'better mousetrap'—i.e., a technologically advanced solution—will automatically address existing market needs. This fallacy often leads to the creation of innovations that may not align with real-world demands, resulting in wasted resources on unproven technologies. Examples such as energy storage innovations frequently demonstrate this trend, where incremental improvements to existing technologies are often overshadowed by overambitious new entrants claiming superiority. Ultimately, focusing on existing technologies and enhancing their deployment can yield better outcomes than pursuing novel inventions that lack a viable market fit.

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