Catalyst with Shayle Kann cover image

Catalyst with Shayle Kann

The better mousetrap fallacy

Sep 12, 2024
In this discussion, Andy Lubershane, head of research at Energy Impact Partners and a climate tech expert, unpacks the 'better mousetrap fallacy.' He argues that in sectors like carbon removal and nuclear, focusing on scaling existing technologies often yields better results than chasing new breakthroughs. They explore how scaling can drive down costs, analyze the necessity of innovation in batteries, and tackle the regulatory hurdles in nuclear energy. Additionally, they highlight the challenge of having too many direct air capture technologies without sufficient buyers.
46:49

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Focusing on scaling existing technologies rather than developing new ones often yields better outcomes in sectors like solar and batteries.
  • The nuclear power sector would benefit more from deploying proven reactor designs instead of pursuing numerous innovative prototypes that complicate recovery efforts.

Deep dives

The Better Mousetrap Fallacy in Climate Tech

The discussion highlights the common misconception in the climate technology sector that developing a so-called 'better mousetrap'—i.e., a technologically advanced solution—will automatically address existing market needs. This fallacy often leads to the creation of innovations that may not align with real-world demands, resulting in wasted resources on unproven technologies. Examples such as energy storage innovations frequently demonstrate this trend, where incremental improvements to existing technologies are often overshadowed by overambitious new entrants claiming superiority. Ultimately, focusing on existing technologies and enhancing their deployment can yield better outcomes than pursuing novel inventions that lack a viable market fit.

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