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The better mousetrap fallacy

Catalyst with Shayle Kann

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Navigating the Better Mousetrap Fallacy in Climate Tech

This chapter explores two contrasting approaches to technology development in climate tech: addressing specific market needs versus pushing innovations driven by emerging technologies. The discussion delves into the 'better mousetrap fallacy,' emphasizing the importance of significant advancements and the challenges posed by incremental improvements in competitive sectors like energy storage. The speakers analyze historical successes and failures in solar, wind, and battery technologies, advocating for a focused approach to expedite the deployment of effective climate solutions.

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