AdTechGod Pod
Ep. 69 Streaming Success & Human Connection: Meagan Myers on AdTech, AMC, and Partnerships
Mar 11, 2025
Meagan Myers, the Director of Account Management & Partnership at AMC Networks, shares her fascinating journey from SpotX to the forefront of the ad tech landscape. She delves into AMC's unique strategies to engage audiences across multiple platforms and the critical role of partnerships in driving success. Meagan highlights the challenges of adapting to changing viewer habits in the streaming industry. Plus, her dream of opening a wine and cheese store showcases her love for community and connection.
26:59
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Quick takeaways
- Meagan Myers emphasizes the significance of audience engagement and the importance of forming strong partnerships in the ad tech space.
- AMC Networks distinguishes itself by adopting a cross-platform content distribution strategy that enhances accessibility and strengthens viewer loyalty.
Deep dives
Megan Myers' Career Journey
Megan Myers discusses her career path, emphasizing her journey within the programmatic advertising space. Starting her career at SpotX in Denver, she quickly learned the fundamentals of ad tech, culminating in her role at AMC Networks. Her experiences included the exciting challenge of setting up the SpotX Paris office, where she gained valuable insights into both technology and client relationships. This foundation has allowed her to develop into a leader in partnership sales, where she leverages deep industry knowledge to inform her approach with clients today.
