AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs.
Takeaways
Meagan's journey in programmatic advertising has been extensive and transformative.
Starting her career at SpotX, she gained valuable experience in ad tech.
Meagan's move to Paris was a pivotal moment in her career.
AMC Networks focuses on distributing content across multiple platforms.
The importance of audience engagement is central to AMC's strategy.
Partnerships are crucial for monetization and growth in the ad tech space.
Human connection is key to successful business relationships.
AMC's diverse content caters to a wide range of audience preferences.
Challenges in the streaming industry include adapting to changing viewer habits.
Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection.
Chapters
00:00 Introduction to Meagan Myers and Her Journey
03:00 Meagan's Career Path and Experiences
06:07 AMC's Unique Approach to Streaming
08:55 Ad Strategy and Audience Engagement
12:00 Partnerships and Monetization Strategies
15:04 The Importance of Human Connection in Business
17:54 Content Diversity and Audience Loyalty
21:01 Challenges in the Streaming Industry
23:57 Personal Insights and Future Aspirations
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