
The Next Big Idea Daily How Great Ideas Happen
Feb 2, 2026
Uriel Levine, entrepreneur and Waze founder, offers blunt startup lessons on product-market fit, failing fast, and tough hiring calls. George Newman, Rotman School professor, reframes creativity as discovery and shares research-backed rules like small tweaks, problem-finding, and patient idea testing. They compare subtractive edits, hitting the creative cliff, and committing to problems rather than flashy solutions.
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Small Tweaks Drive Big Breakthroughs
- Great ideas usually differ only by a small tweak from many similar, failed attempts.
- George Newman calls this the 5% novelty rule: keep the core familiar and add a small distinctive twist.
Post‑it Notes Began As A Lab Mistake
- Spencer Silver accidentally created a weak adhesive while aiming for a super-strong glue.
- That mistake, later tweaked by Art Fry, became the Post-it note success story.
Make The Main Dish Familiar
- Do make the main element of your idea familiar and add a single bold twist.
- Avoid over-trying to be original at the cost of losing core quality or usability.













