Evil Geniuses' CEO Nicole LaPointe Jameson on how to run an esports company

Nicole LaPointe Jameson, CEO of Evil Geniuses, shares insights from her unique journey in esports, emphasizing innovative revenue models and strategic partnerships. She discusses how the industry is evolving, particularly the intricate dynamics between teams and game publishers. Jameson highlights the role of data-driven decision-making and the importance of diversity in team building. She also tackles challenges within the esports ecosystem, including audience engagement and the need for inclusivity, showcasing how these factors are shaping the future of gaming.