Decoder with Nilay Patel Evil Geniuses' CEO Nicole LaPointe Jameson on how to run an esports company
Feb 23, 2021
Nicole LaPointe Jameson, CEO of Evil Geniuses, shares insights from her unique journey in esports, emphasizing innovative revenue models and strategic partnerships. She discusses how the industry is evolving, particularly the intricate dynamics between teams and game publishers. Jameson highlights the role of data-driven decision-making and the importance of diversity in team building. She also tackles challenges within the esports ecosystem, including audience engagement and the need for inclusivity, showcasing how these factors are shaping the future of gaming.
AI Snips
Chapters
Transcript
Episode notes
From Investor to CEO
- Nicole LaPointe Jameson joined Evil Geniuses (EG) after evaluating it for Peak Six Investments.
- Initially aiming for a board seat, she became CEO to lead EG's business growth.
Blended Business Model
- Esports organizations operate on a blended business model of traditional sports and digital entertainment.
- This includes revenue streams from both athletics and content creation.
Publisher Power Dynamics
- Game publishers hold significant power in the esports ecosystem, similar to if a sporting goods company owned the leagues.
- This power dynamic presents both opportunities and challenges for esports teams.