Navigating the Esports Landscape

This chapter explores the intricacies of engaging esports audiences, emphasizing the impact of accessibility and demographics on gaming franchises. It discusses the financial and strategic realities of competitive teams, the differing business models within esports, and the relationship between game developers and esports organizations. The conversation also highlights the evolving role of players, sponsorship dynamics, and the unique challenges of building a global fanbase in a digital environment.